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Editorial Articles & Product Descriptions

I have experience achieving content goals through editorial-style articles. I’ve written thousands of product descriptions for clothing, skincare items, campsites, and more. Beyond the art of copywriting, I am capable in the areas of:

  • Self-editing

  • Image sourcing & crediting

  • CTAs & formatting

  • Interviewing

  • Ghostwriting

Writing sample: Any Way You Aruba for Sophisticated Weddings

I wrote the name & description for ModCloth’s viral Podcast Co-Host Top in 2018, during my time as Copy Manager. There was hype. The blouse isn’t for sale anymore, but here are 2 articles written by other sources about the copy phenomenon of this top:

“ModCloth Decrees All Podcast Hosts Must Wear This Flowy, Navy-Blue Blouse” on The Cut

“Dress for very limited success with this "podcast co-host top”" on AV Club

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Editing & Managing

I have fulfilled the roles of managing editor, manager, and editor. In these positions I found mysef:

  • Editing for grammar and clarity

  • Proofreading

  • Writing internal process documents

  • Updating team copy standards

  • Managing full-time employees and freelancers

  • Checking in on the wellbeing of my writers

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SEO-Informed Copy

I have written news posts, list articles, and reviews that are infused with SEO keywords, as well as many that are specifically not because authenticity is the higher priority. I have an understanding of:

  • Search intent

  • The value of authenticity & originality in copy

  • Utilizing H1s, H2s, H3s, and Titles

  • Avoiding keyword stuffing

  • Avoiding content cannibalization

    Writing sample: Best Time of year to Visit Sri Lanka for kimkim

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Creative Partnership

My love for writing goes beyond what can be neatly put in a box. I am open to joining along as you fulfill your wild ideas! Some projects I’ve had fun with in the past include:

  • Writing holiday card copy for a local business owner

  • Leading creative writing workshops at a local performing arts high school

  • Constructing personality-filled bios for professionals

  • Coming up with puns for whatever people need puns for